Everything that you’ll find under the HONR the drive umbrella has grown out of the passion, the mastery, and the pains of growth of our founder, Daniel Ehrlich. Daniel has become one of the most respected driver coaches in the world, channeling his 30 years of effort and experience to prepare himself into the next generation. Building a career in motorsports as a professional driver gets more expensive and more complicated all the time. We can help you and your child navigate the path ahead and build a brand that can help fuel the journey. Health and fitness is a non-negotiable in sports as intense as racing, as well as life. We formulate products with no compromises, that work, that we use ourselves to gain an advantage. We also help to market special collections and organize special events. Our founder is in love with people and the idea that people can really change. He works with up to 10 people at a time to help them become better versions of themselves. And travel…….what can we say…….we love to travel. We’re always on the move and we get to explore the most unique and magical places you can find on earth. And you learn a lot traveling as much as we do. We share this expertise through Scoperta Travel Consulting.