Everything that you’ll find under the HONR the drive umbrella has grown out of the passion, the experience, and the growth of our founder, Daniel Ehrlich. Daniel has become one of the most respected driver coaches in the world, channeling his 30 years of effort and experience to prepare himself as a driver into the next generation. Building a career in motorsports as a professional driver gets more expensive and more complicated all the time. We can help you and your child navigate the path and relationships ahead and build a brand that can help fuel the journey. Health and fitness is a non-negotiable in sports as intense as racing, as well as life. We formulate products with no compromises, that work, that we use ourselves to gain a competitive advantage. We also help market special collections and organize special events. Our founder is in love with people and the idea that people can really change. He makes space in his schedule to work with a few people at a time to help them become better versions of themselves. And travel…….what can we say…….we love to travel. We’re always on the move, and we get to explore the most unique places. You learn a lot traveling as much as we do. We share this expertise through Scoperta Travel Consulting.